Small Business Academy by Dr. Karl Ruegg

Quickstart Program Step #6 Website by Dr. Karl Ruegg

Posted by Dr. Karl Ruegg on January 21, 2018

Welcome to our e-learning marketing system mini video series the purpose of this short video presentation is to show you a specific section on our site that you can use right now to generate more leads attract more clients and make more money for your business this mini video series has been carefully created to guide you to the content that can impact your business right now and our goal is to put some dollars in your pocket the only thing that will prevent this from happening is you we have everything on our e-learning site you will ever need to build a business of your dreams however if you don’t apply the information we have here for you naturally you will never see any results please remember that these videos will only cover a mere fraction of the money generating strategies and tactics tools and resources we have available for you in this program while these videos will indeed make you a lot of money right now that revenue will pale in comparison to what we can help you make when we work together moving forward and please keep in mind these many videos are going out to a wide diverse group so I will need to select various businesses to use as examples throughout this series however all of the strategies and tactics we will show you are applicable to every business on the planet so let’s cover our sixth marketing strategy in this series if you recall our last two strategies focused on using our e-learning marketing system add library and add template to help you gain instant access to competition crushing marketing the add library contains more than 100 individual businesses with each business containing various marketing collateral we have accumulated for them over the years for the vast majority of business owners all that’s required is to select your specific business browse through the available marketing collateral located in your section make a few adjustments so the content of the marketing fits your specific product or service and you should be ready to launch your new marketing program we also discussed that in the event you don’t see your business listed in the ad library you can use our ad template in the resources section to create your own marketing and advertising from scratch during that presentation we showed you child psychologist dr.

John Smith’s website you saw both his original website and then the site we revised for him we think you’ll agree that the difference is night and day the results he experienced certainly were and that’s the purpose of this presentation to teach you a proven process for designing developing and creating a website so compelling it practically forces your prospects to take action this powerful presentation will have a major impact on your revenue and profits as well as the ultimate success of your business so let’s dive right in one of the most critical things for you to know as a small business owner is the difference between a website home page and a landing page your website homepage is the first page your prospects come to if they simply want to visit your website to see what’s on it to find out who you are or to learn what your business is all about a typical website homepage offers multiple options and no specific call to action therefore it’s easy for prospects to drop out of your sales process especially if your prospects are distracted by multiple offers or irrelevant content which is often the case you can avoid this risk by creating separate landing pages for your individual marketing campaigns by integrating your marketing campaigns with specific landing pages online you not only reinforce your message but keep them laser focused on your offer you can also use your landing page to capture leads and prospects information that might otherwise be unavailable if your prospects were responding to an advertisement email or a direct marketing piece that featured a particular product or service the link in that marketing piece should take them to a specific landing page that would be relevant to their specific situation that link could take them to your homepage but you will risk losing them trust me most prospects today will not spend their precious time and attention hunting around on your website to see if you offer what they want is to create specific landing pages designed to let them know the moment they land on that site that they have come to the right place to solve their problem or relieve their concerns landing pages save your prospects time and effort and get you a much better response to your specific call to action that was the key to dr.

Smith site as well we made it completely relevant to the prospects by making some simple and easy changes just adding a compelling headline in sub headline combined at the top of his site and changing the name of his free report to resonate with his prospects hot buttons propelled his site to an entirely new level and helped him dramatically increase his revenue and profits we previously covered the importance of the headline and sub headline combination and we showed you the website template that guides you and the proper placement for each of them we also provided you with a critical tool to help you write your own compelling headlines and sub headlines with the help of our headline bank with more than 400 powerful and compelling headlines available the headline bank may be the world’s greatest swipe file and it’s here for you to use whenever you need to create compelling marketing but let’s provide several additional suggestions that can help you build powerful revenue generating landing pages first be sure you set a specific objective for each landing page typically that objective is to get them to respond to your offer that offer maybe to go ahead and make a purchase online or to request additional information allowing you to follow up with them at a later time with a drip campaign in fact you could ask prospects to register for an event complete and information request form download a white paper subscribe to an online newsletter or in some cases request a sales call the key is to stick to one offer only and even though your landing page is dedicated to a single offer you should not crowd that page with excessive information about the product or service you’re offering we would prefer you used a video on each landing page that explains the most relevant information they want to know and explain why they would be foolish to ignore your offer your video should typically be one to three minutes in length but what should you say in that video a great place to start is with your 30-second elevator pitch that information may be all that’s needed to entice your prospects to respond to your offer or you may want to add additional detail to your video script if possible present your information as a story your prospects can easily relate to people respond best to stories and they can quickly relate their situation to the one you’re describing a story is one of the best ways to compel prospects to take action never forget to include a call to action a call to action tells the prospect what they need to do to take advantage of your offer for example by today by now limited offer or register now for your free gift create a clickable button beginning with an action word such as register here contact us download now or by now the buttons should be linked to an order form or registration form free offers on a landing page can be extremely effective provided you require your prospects to give you their contact information so you can follow up with them later we refer to this as a drip campaign even if your prospect doesn’t accept your main offer by offering a free report and requiring them to enter their first name and email address in order to download it you will be able to maintain future contact and make further targeted offers a free newsletter a report a white paper will allow you to build a relationship with your prospects over time your call to action should appear in a separate offer box on the right side of the page and specifically above the fold to attract prospects and encourage them to take immediate action you often see the offer box below the fold your prospects typically will not scroll down to find it don’t make them look for it place it on the right above the fold if you include a video as suggested place it to the immediate right of the video and be sure you mention that offer box at the end of your video presentation you can also include other calls to action and areas of the page below the fold to get prospects who want further information before making a decision but always remember that the call to action should be the main focus for any landing page if you have a number of products or services to promote create separate campaigns and separate landing pages to keep your prospects focused on a single call to action your landing page should consist of more than a simple order form or registration form it should present the relevant information expected by your prospects with an encouragement to take further action landing pages that are too aggressive tend to have very low conversion rate while a more informative approach builds trust before requesting action as a second or even third step keep in mind that your prospects are searching for a product or service that will solve a problem overcomer frustration relieved a fear or remove a concern that has intruded into their lives so let’s take a look at what happens when you put all of this together always keep in mind that the headline and sub headline are responsible for eighty percent of the success of your landing pages and web site in this example let’s look at a furnace repair company here’s the original website notice all of the typical mistakes company name at the top no headline or sub headline their menu or services for the body copy and the only offer is their phone number seriously do you see even one thing on this site that is compelling to you but what if we changed this website what if we made some slight modifications what if we follow the website template and redesign this website with the prospect in mind what if we speak directly to the prospect and give them exactly what they want when a prospects furnace goes out in the dead of winter all they really want is the heat back on then why don’t we create a landing page that does exactly that what if we create a headline at the top of the site it says furnace out house freezing need someone there within the hour gee do you think that might just grab the attention of a prospect who’s phone is just went out now what if we create a sub headline that says three ways we guarantee your heat will be back on within 90 minutes I would then have a one-minute video on the left that quickly explains and reinforces the points made and the headline and sub headline with assurances that the 90-minute guarantee is real and then back it up with a compelling offer on the right that says 90 minutes to heat guarantee call 1555 heat now we will have the heat back on in your home within 90 minutes of completing your call to us or you don’t pay 1555 heat now which website would you be more likely to call kind of a no-brainer isn’t it this website is obviously a rough template that we would now give to a web designer to make it look great but I think you get the point and by the way this took all of three minutes to create from scratch how can we do this so quickly we simply used the website template along with the headline Bank imagine having access to all of these tools templates and resources in the future as you create your very own competition crushing marketing program we created the e-learning marketing system to give you and your business the competitive edge all small business owners need in today’s media saturated world so what are you waiting for start designing your own marketing and advertising campaign with the help of the ad library thanks to the e-learning marketing system we’ve taken the guesswork out of the equation when it comes to creating effective marketing and giving you the ability to not only create your own marketing quickly but to create marketing that will crush your competition and make your business the obvious choice when it comes to buying what you sell use the various array of tools templates and resources we have here for you you’ll explode your revenue and profits and build a world-class business as you are witnessing through this mini video series we have everything on this site you will ever need as a small business owner and it’s easy to use as point and click and believe me when I say that this is just the beginning of what we have waiting for you our next mini video will continue to follow the same format it will feature another specific strategy designed to make you money and grow your business will walk you through it step by step so you not only know where the information is on the site but so you know exactly how to apply it so it works and makes you money in the process so until next time here’s to your success

Quickstart Program Step #5 Create Own Marketing by Dr. Karl Ruegg

Posted by Dr. Karl Ruegg on January 20, 2018

Welcome to our e-learning marketing system mini video series the purpose of this short video presentation is to show you a specific section on our site that you can use right now to generate more leads attract more clients and make more money for your business this mini video series has been carefully created to guide you to the content that can impact your business right now and our goal is to put some dollars in your pocket the only thing that will prevent this from happening is you we have everything on our e-learning site you will ever need to build the business of your dreams however if you don’t apply the information we have here for you naturally you will never see any results please remember that these videos will only cover a mere fraction of the money generating strategies and tactics tools and resources we have available for you in this program while these videos will indeed make you a lot of money right now that revenue will pale in comparison to what we can help you make when we work together moving forward and please keep in mind that these many videos are going out to a wide diverse group so I will need to select various businesses to use as examples throughout this series however all of the strategies and tactics we will show you are applicable to every business on the planet so let’s cover the fifth marketing strategy in this series if you recall our last strategy focused on using our e-learning marketing system add library to help you gain instant access to competition crushing marketing the add library contains more than 100 individual businesses with each business containing various marketing collateral we have accumulated from them over the years for the vast majority of business owners all that’s required is to select your specific business browse through the available marketing collateral located in your section make a few adjustments so the content of the marketing fixture specific product or service and you should be ready to launch your new marketing program we also discussed that in the event you don’t see your business listed in the ad library you can select a business that compliments your business and use the ads for that business as a guide to create your very own we previously used the example of a home cleaning service used the ads from a daycare center to create a competition crushing marketing program for her company since day care and home cleaning are both service-based businesses it stands to reason their ads would also be similar in nature and tone but what if they’re not or what if your product or service is innovative and unique in other words what if your product or service doesn’t fit the sample ads located in the ad library that’s the purpose of this presentation to provide you with the opportunity to create your own marketing and advertising from scratch and for any marketing to be effective it must be persuasive the business owner who understands how to create messages ads and marketing collateral that follows a persuasion format can literally gain the ability to dominate their market in order to do this effectively we will need to ground you on some very basic marketing fundamentals persuasion marketing is simply organizing the buying and selling processes so you can present compelling information about your product or service that will persuade your prospects to take a specific action all marketing should inform and persuade your prospects to make this really simple remember this one important fact Marketing is a science and like everything in science there’s a very simple equation that when followed will always produce the right result that equation is known as the marketing equation the marketing equation can be broken down into four specific components interrupt engage educate and offer it’s based on one of the oldest and most durable models known because it helps business owners appeal to consumers emotional and social wants and needs let me explain why this equation is so important for business owners to fully understand for any type of marketing to work it must do three things it must grab the reader’s attention it must facilitate the prospects information gathering and decision making process and it must provide a specific low-risk easy to take action that helps them make a good decision why are these three steps so important let’s go through them first all marketing must grab the prospects attention if doesn’t it’s worthless they’ll never read watch or listen to the rest of your ad that means you must have a great headline if the ad is in print if it’s on the radio the headline is the first thing they hear if it’s on TV the headline is the first thing they see and hear second every prospect no matter who they are or what they buy is always looking for the best deal that doesn’t mean the lowest price it means the most value for the price they pay in order to know if something is the best deal they must have decision-making information your marketing must help the prospect gather information that age them in their decision-making process and third your marketing must contain a low or better yet no risk offer to further facilitate the prospects decision-making process you have to give them a compelling yet safe way to take the next step note that this next step may not necessarily be to plunk down the credit card then and there and buy your product or service it may be to pick up the phone to make an appointment so they can learn more to order free trial or to visit a retail location wherever it is what you want is a concrete action step that get your prospect actively involved with your business these three principles must always be present if your marketing is going to be effective now to help ensure that you always include these three principles all you need to do is follow the marketing equation for every marketing piece you develop the marketing equation goes like this interrupt engage educate and offer let me give you a brief overview of these four first you have to interrupt your prospect in other words you have to gain their attention this is done with an attention-grabbing headline the headline is by far the single most important part of any ad if your prospects don’t read the headline then they won’t read the rest of the ad and no matter how well it’s written if your headline doesn’t do its job the rest of the project is nothing but a waste of time effort and money in a print piece the headline is placed at the very top of the ad most businesses place the name of their company here and again that’s the worst thing you can ever do your prospects don’t care what you’ve named your business and they don’t care what you look like either so stop putting your picture at the top as well prospects only care about one thing themselves wiif m-maybe the five most important letters for business owners to remember when creating persuasive marketing those letters stand for what’s in it for me the headline must resonate with the hot-button issues faced by that specific prospect in that specific niche market if the battery dies in your car and you go to a website looking for replacement do you really want to see ads for tires spark plugs or brake pads of course not so then why do chiropractors offer wellness classes on their website when prospects are coming to it looking for back pain relief why do child psychologists offer a free report to learn the secrets to nurturing well-behaved children when prospects are desperately looking for ways to control their yelling screaming obnoxious child in other words the headline must address the single biggest problem your prospects have and that they’re desperately seeking a solution for let me give you a real life example meet dr.

Align:start John Smith dr. John Smith is a child psychologist who specializes in helping parents without of control kids you know the kids I’m talking about don’t you the ones at the store that are yelling screaming throwing a tantrum and virtually out of control these kids range in age from 6 years old up to teenagers take a look at dr. Smith’s website first off notice that he makes the classic small business mistake he has the name of his business at the top of the ad that’s the most valuable real estate for any ad and he instantly loses the impact he could make with his prospects no one cares what you’ve named your business they care about finding a solution to their problem after all that’s why they’re online they’re looking for a solution to the problem they have in dr.

Smith’s case the prospects problem is an out-of-control child and the solution they’re looking for is to regain control and get them to stop the bad behavior so look at the rest of dr. Smith site and see if he’s doing any of that he has a headline on his website that says parenting advice and resources from dr. John Smith does that appeal to a parent with a screaming out of control kid with that headline hit their emotional hot button do they really care anything at all about advice and resources or are his prospects looking for a solution to their problem here’s the key to creating effective marketing and advertising and by the way this applies to all marketing and advertising such as print ads websites email brochures Flyers postcards radio or TV and so on you must always start your ad with an interrupting headline that is focused on the problem your prospects are having then you must have a sub-headline that engages the prospect by promising them that there’s a solution to that problem remember the first to marketing equation components interrupt and engage that’s the job of the headline and sub headline and please take note that the sub headline only promises that there’s a solution it does not give the prospect the solution in order to get their hands on that they will need to opt in for your offer so again looked at dr.

Smith’s website his headline parenting advice and resources from dr. John Smith does not address the problem his frustrated parents are experiencing with their child he has no sub-headline whatsoever so there is no way for him to engage his prospects to keep them interested in fact it’s doubtful that any prospect visiting this site will stay here more than a few seconds the latest research shows that the typical prospect visiting a website remains on the site for just three to five seconds if during that brief period of time they don’t find something that looks like it will provide them with a solution to their problem they’re gone for good the third component of the marketing equation says to educate the prospect this simply means that after you interrupt them with your headline and engage them with your sub headline you must then educate them with what it is that makes your product or service so much better than your competition this is typically done in the body copy if you’re running an ad on a website it can also be done with body copy or in dr.

Align:start Smith’s case by video just make it short and sweet when it’s the point of first contact you can offer much more information once you have them compelled to want to know more about what you do and the final component of the marketing equation is your offer a low risk or better yet no risk offer gets them to take a specific action such as request more information take a test drive register for a free 30-day trial or similar offer the key here is to make the offer so compelling that it’s literally irresistible to the prospect in fact you want them to be thinking to themselves that they would have to be an absolute fool to not take your offer look at dr.

Smith’s offer the secret for parents a special report on how you can learn the secrets of nurturing well-behaved children here’s the problem his prospects don’t have well-behaved children they have one that screaming yelling cursing belligerent back talking and completely out of control nurturing a well-behaved child is not the solution they’re looking for getting the kid under control right now is what they’re looking for can you see why this site failed dr. Smith in every area this site wasn’t building his business it wasn’t helping him generate lead to attract new clients and it certainly wasn’t adding any revenue to his bottom line and it didn’t matter that this was his website either these exact same problems would have existed if this was a print ad his brochure or his TV ad it simply doesn’t follow the marketing equation if you like go back and review the daycare ads we showed you in our previous presentation every one of them follows the marketing equation if your specific business is listed in the ad library there’s an excellent chance those ads also follow the marketing equation this presentation was designed to help those of you whose business is not listed there you will need to create your ads and website from scratch but not to worry we have all the tools templates and resources you need to do this like a pro even if it’s the first time you have ever attempted to create your own marketing and advertising first go to your dashboard and click on more leads scroll down and click on the how we generate each using art done for you competition crushing marketing link click on the link labeled master ad template download that template this template makes ad creation as simple as those paint by number coloring books you played with as a kid this template literally walks you step-by-step to help you create your very own competition crushing marketing now go back to the resource section again and click on the link labeled website template go ahead and download it it shows you step-by-step how to design and layout your website and landing pages however did you notice that both the ad template and the website template require compelling headline and sub headline combinations if you have never created marketing and advertising before how are you supposed to create compelling headlines and sub headlines to use for your own ads go back to the resources section again and click on headline Bank here you will find the greatest swipe file for headlines on the planet there are more than 400 proven and tested headlines archived here for you to use just browse them and write down the ones that appear to fit the overall attitude and tone that you feel will best match your ad and by the way if you feel you need some additional help to learn how to complete the templates go back to the resources section and click on the link labeled sample ad templates this will show you how we complete our template using strictly text at first and then we give that template to a graphic designer to produce a proper ad so now you have access to all of the tools templates and resources you need to create your own competition crushing marketing and advertising but let’s make sure you know how the two most critical parts of your marketing must work together those two parts are the headline and sub headline always remember that the headline must directly addressed the biggest problem your prospects are facing and the sub headline promises them that there’s a solution to the prowl addressed in the headline remember dr.

Align:start Smith’s website lousy headline that completely failed to interrupt and no sub headline whatsoever to engage his prospects here’s how dr. Smith changed his site using the tools and templates we have waiting for you in the e-learning marketing system the prospective parents coming to dr. Smith site have kids that are constantly yelling screaming and have belligerent attitudes that’s the problem they’re facing isn’t it so the headline needs to address that specific hot-button the sub headline needs to address the solution they’re looking for they want to restore peace and quiet back into their home by getting their kid under control and they want that solution right now they will do almost anything to get it the sub headline engages them by promising them that there’s a solution to this problem that is making their life miserable since the video on the website is typically short in nature there isn’t sufficient time to educate the prospects to the techniques dr.

Smith uses to produce his solution so the offers should do the majority of the education for dr. Smith in this case a free report can educate them as to how the doctor can provide his solution and perhaps show them some temporary techniques that prove the doctor can actually do what he says so the headline sub headline and offer all work together as a coordinated team notice how dr. Smith’s new website follows the website template his headline at the top of his sight no longer has his name in it instead it says are you sick and tired of the yelling screaming and belligerent attitude of your child would you say that headline hits the major hot button for virtually every prospective parent that comes to this site do you think that these prospects the moment they read that headline will immediately think to themselves that they have just come to the right place where they can find a solution to their problem in other words did this headline just interrupt dr.

Smith spray specs of course it did now let’s engage those prospects by promising them a solution in the sub headline it says now you can discover the secrets to controlling your child and instantly restore peace and quiet in your home isn’t that what the prospects want and will do almost anything to get absolutely see how the headline in sub headline work closely together to interrupt and engage every single prospect who comes to this site now that they’re engaged the video can spend one two to three minutes reinforcing the fact that our good doctor has the solution they so desperately seek and his offer has been changed so it’s not only more relevant to the prospect situation but so compelling it’s virtually irresistible the offer says learn the secrets to gaining and maintaining complete control of your child in less than 60 seconds show me just one prospective parent visiting this site that won’t download that report they all will and when they do dr.

Smith captures their first name and email address so he can set up a drip campaign and continue to keep his prospects and formed until they’re ready to buy his services if this were a print ad you would follow the exact same process using the ad template the main difference is the video videos works great on a website but you will need to replace it with text in your ad however the message you would use in both mediums would be identical in fact for a website video you will want to write out the script you will say in the video that script simply becomes the text and your print ad pretty simple isn’t it can you see how the ads we have in the ad library give you everything you need as a small business owner to create a competition crushing marketing program so first always look to see if your business is already listed in the ad library if it is just use the ads there to get you started in some cases you may be able to use the exact ads that appear there with little to no change is required typically though some slight revisions will need to be made to match the way your specific business delivers its product or service but the ads in the ad library will get you ninety percent of the way there and make creating your own marketing a much simpler process however if you need to create your ads from scratch then use the resources and templates section in the e-learning marketing system use the ad template the website template as well as the headline bank to help you create your very own competition crushing marketing these are the tools and resources that will help you dominate your competition we created the e-learning marketing system to give you and your business the competitive edge all small business owners need in today’s media saturated world so what are you waiting for start designing your own marketing and advertising campaign with the help of the ad library thanks to the e-learning marketing system we’ve taken the guesswork out of the equation when it comes to creating effective marketing and giving you the ability to not only create your own marketing quickly but create marketing that will crush your competition and make your business the obvious choice when it comes to buying what you sell use the various array of tools templates and resources we have here for you you’ll explode your revenue and profits and build a world-class business as you are witnessing through this mini video series we have everything on this site you will ever need as a small business owner and it’s as easy to use as point and click and believe me when I say that this is just the beginning of what we have waiting for you our next mini video will continue to follow this same format it will feature another specific strategy designed to make you money and grow your business will walk you through it step by step so you not only know where the information is on this site but so you know exactly how to apply it so it works and makes you money in the process so until next time here’s to your success

Quickstart Program Step #4 Marketing by Dr. Karl Ruegg

Posted by Dr. Karl Ruegg on January 19, 2018

Welcome to the e-learning marketing system mini video series the purpose of this short video presentation is to show you a specific section on our site that you can use right now to generate more leads attract more clients and make more money for your business this mini video series has been carefully created to guide you to the content that can impact your business right now and our goal is to put some dollars in your pocket the only thing that will prevent this from happening is you we have everything on our e-learning site you will ever need to build a business of your dreams however if you don’t apply the information we have here for you naturally you will never see any results please remember that these videos will only cover a mere fraction of the money generating strategies and tactics tools and resources we have available for you in this program while these videos will indeed make you a lot of money right now that revenue will pale in comparison to what we can help you make when we work together moving forward and please keep in mind that these many videos are going out to a wide diverse group so I will need to select various businesses to use as examples throughout this series however all of the strategies and tactics we will show you are applicable to every business on the planet so let’s cover our fourth marketing strategy in this series if you recall our first three strategies focused on selecting a lead generation strategy for a real estate agent who is brand new in the business and had no leads no contacts no clients and of course no money she used networking to generate leads and created two separate elevator pitches one for buyers and one for sellers that highlighted a major compelling reason why these real estate prospects would be absolute fools to buy or sell their home from anyone else but her she used our revenue generating elevator pitch template to create her seller elevator pitch and our elevator pitch library to select the one that would work for her buyers they both helped her to immediately separate her business from her competitors and made her the logical choice to do business with but she also knew that when she found and interested prospect at her networking event they would want to learn more about how she could help them so she needed to have a business card ready to hand them that would continue to build on their interest and keep them actively engaged with her she used our business card template in our Resource Center to create a lead generating money making business card that did all of this and more so thanks to the e-learning marketing system she has her networking strategy in place her elevator pitch is created and her business card are ready to assist her in closing sales just using these three simple elearning tools helped this agent go from a struggling agent to a first-year income of more than 150,000 dollars but once these tools help you get money coming in the door doesn’t it make sense to make even more money by expanding your marketing efforts this is certainly nothing wrong with networking to generate leads except for the fact that the time you’re spending at that event is taking away precious time that could be used closing additional sales remember our real estate agent chose networking as her lead generation strategy because she started out broke and networking is for all intents and purposes free but it does require an investment of time so if you use networking to generate leads for your business once your networking efforts begin to generate revenue it may be time to consider the use of marketing to generate leads so you can focus your efforts on selling your prospects your product or service unfortunately most small business owners have no clue whatsoever as to the best way to create their own marketing and advertising so we decided to take the guesswork out of this critically important business building fundamental we created an entire ads library for you to access that currently has specific marketing and advertising sample ads for you to either use as is or to act as templates so you can create your very own from scratch watch how simple this is for our real estate agent she would simply go to her dashboard and click on more leads then she would click on resources we use to generate leads using our done for were you competition crushing marketing where she would have her choice of 9 competition crushing marketing resources now at her fingertips she would simply click on the first link labeled market dominating advertising and marketing samples and then click on select your specific business and scroll down to real estate here she can select specifically targeted marketing collateral to fit virtually any area of marketing she wants to use to generate leads and build our business for real estate agents we have reactivation letters for those prospects you haven’t been in touch with for a while a report so you have a compelling offer you can use to compel potential buyers and sellers to raise their hand and indicate they’re interested in speaking with you a rental letter that can be sent to prospective investors so they can see how easy it will be to rent out the property they are considering for purchase we have sales letters to page flyers a video script you can use to create a compelling visual message that can be placed on YouTube as a sales tool or send to prospects as a video email or this script can be used to place the video on your website and if you’re thinking that you don’t have a clue how to use video on your website we have a website layout format here for you to use to create your own we also have an entire array of website and landing page templates for you to look over and select from this gives you the luxury of finding just the right one that reflects the unique style and tone of your business so if you’re real estate agent you’re probably thinking right now that this is great this library contains ready-made marketing and advertising that you can tap into immediately and use it to generate leads without you spending your time effort and energy having to do it on your own but what if you didn’t see your specific business in this section even though we have well over a hundred businesses listed you may not see your specific business listed here not to worry in fact this situation occurred just the other day with one of our members who owns a home cleaning service here’s what she did she went into the marketing library and checked to see if her business was listed when she discovered it wasn’t she began to look for businesses complementary to hers since she owns a home cleaning business it can easily be classified as a service type business she essentially provided a service to busy moms who work outside the home and just don’t have the time to adequately clean their homes so she asked herself what other types of businesses do pretty much the exact same thing what other business is service based and provides help too busy working moms the answer was instantaneous a daycare busy moms need someone to watch their kids while they work just like they need someone to clean their home they are both service oriented businesses targeting busy working moms so therefore their marketing and advertising will basically be the same oh sure the information will be different but the format style and tone will be virtually identical all that’s really required is to simply change some of the content to home cleaning instead of daycare services these are very simple word changes let me show you how our e-learning system made this entire process very easy for our member in fact she created an entire marketing program for her business and just a couple of hours first she clicked on daycare she was thrilled to see the unprecedented amount of marketing content we have archived for the day care industry we have marketing ready to go for billboard ads in storage signage landing pages a postcard drip campaign print ads ad templates and a daycare report that can be used for lead generation everything is here that a daycare owner would need to create a competition crushing marketing program our home cleaning client wanted to create several print ads that she could place in her local newspaper and to also repurpose them as flyers that she could hand out at various events she clicked on the print ads link and then on print ad number one here is the edge that appeared she knew how to write the content for the body of her ad but she constantly struggled with the two most critical important parts of creating any type of marketing and advertising the headline and sub headline if you fail to use a compelling headline and sub headline combination no one will ever read the rest of the ad no matter how great the information is she noticed in this daycare add that the headline and sub headline said the big hairy secret national chain dare care centers don’t want you to know about their employee screening process hint they don’t have a process she felt the tone of this ad would be perfect for her home cleaning business since the people she had cleaning for her work typically alone in the clients home the client was usually at work so the maid cleaning the home had full access to everything and no one was around to supervise them in fact the question of honesty was always one of the biggest concern she had to overcome with her prospects when they were considering hiring her company to clean their home she simply took this daycare headline and changed the words national chain daycare centers so it read national home cleaning services this took her all of 30 seconds her new ad sounded like this the big hairy secret national home cleaning services don’t want you to know about their employee screening process and they don’t have one she then used the rest of the day care add as a guy to format her body copy content and offer and of course she had a graphic designer changed the overall style from a daycare theme to a more appropriate theme for home cleaning let me show you several other ads she did using this same technique she randomly clicked on ad number 6 and this ad appeared the headline says how much should you pay for a good day care center let’s face it when it comes to hiring a home cleaning service price will always be a factor our client was not the lowest priced service in her area in fact she was the highest because of the additional value she offered as a standard part of her cleaning service she knows this would be a winning ad for her company since it gives her the chance to explain her value and reset what we call the buyers criteria this means we need to educate her prospects so they know what they should expect from a great maid service she simply changed this headline to say how much should you pay for a top quality maid service she then added a sub headline that said three critical characteristics to demand from your cleaning service does yours do these this gives her a form to build her case and justify her higher pricing this one ad alone almost doubled her business here’s another terrific add that helped her dominate her market this ad says how to avoid daycare centers full of freaks and incompetent staff members she altered it to say how to avoid cleaning services that may be letting freaks thieves and incompetent cleaning personnel into your home this again plays up on one of the biggest fears and concerns every homeowner has when hiring someone to come into their home the safety issue so to make sure her ad engaged her prospects she added a sub-headline that addressed this major concern it said clean right is the only home cleaning service that requires every employee to undergo these four rigid background checks by using the daycare ads as source material she was able to create her entire ad campaign in mere minutes look at this ad is your day cares idea of good educational curriculum watching barney on TV notice that this headline is tapping into a major concern daycare parents have in regards to their child one day on around our client just followed the same process for her ad and created a headline that played upon a hidden fear that every woman has when someone else has cleaned her home her headline said is your made using the bathroom sponge to wipe off your kitchen counters keep telling yourself that could never happen to you powerful stuff isn’t it how about one more this daycare ad says introducing a daycare center that doesn’t consider mac and cheese to be one of the four major food groups her ad said introducing a professional home cleaning service that doesn’t consider the stove or refrigerator to be a $300 upsell are you starting to get the hang of this now you may be asking yourself why she is so focused on the headline and sub headline for her ads let me give you the startling acts the vast majority of small business owners spend ninety percent of their time writing the body copy for their ads the remaining ten percent is divided equally between creating their headline and sub headline combination and then their offer this is absolutely the worst thing they can ever do do you know that the vast majority of prospects never read the body copy they read the headline and sub-headline first and then they decide based on those whether or not this ad is of any interest to them whatsoever in other words they ask themselves is there something here in this ad that will give me what I want if they determine that answer to be no they’re gone they won’t bother to read the rest of the ad no matter how great it is the headline and sub headline must work together to grab the prospect attention and engage them so they want to read the rest of the ad but even then most prospects never read the body copy they will skim the sub headlines in the body copy to get the basic idea of the ad and then head straight to the offer if the offer is a low-risk or preferably no risk whatsoever they will like to take that offer and see if you deliver on the promise you made to them and the headline and sub headline look at this daycare add it was created to address a major concern of all day care mothers does the daycare treat my child as a person or simply a source of revenue the headline says ever felt like your daycare treated your child like a number instead of a little person the sub headline engages by promising a solution to that problem how to ensure your child gets loving caring one-on-one attention that’s a terrific headline sub-headline combination any day care mom that reads that combination will definitely want to read more so she will instantly scan the sub headlines in the body copy if there are any sub headlines in the body copy most small business owners don’t realize they need to have these critical components in all of their marketing and advertising so in this example here are the sub headlines used in the body copy notice how together they create a flow of their own and pretty much convey everything a daycare mom needs to know about how this specific daycare delivers on its promise that the prospects child will indeed receive love and care when attending this daycare the first sub headline says do you know what the teacher child ratio is at your daycare the second says thirty-six percent percentage of children most daycare workers can name by name the third sub headline says how other daycares try to disguise their lack of adequate supervision the fourth says we guarantee no more than eight children to every staff member and the final sub headline set up the offer free report compares teacher to child ratio at 17 leading area daycares so show me one day care mom that will not want that free report notice that the offer is prominently displayed in the lower right hand corner of the ad this is critical for you to know since we have been conditioned from kindergarten on to read everything from the top left to bottom right it’s our natural reader flow so to speak and almost everyone processes information using this precondition behavior can you see how the ads we have in the ad library give you everything you need as a small business owner to create a competition crushing marketing program so first always look to see if your business is already listed in the ad library if it is just use the ads there to get you started in some cases you may be able to use the exact ads that appear there with little to no change is required typically though some slight revisions will need to be made to match the way your specific business delivers its product or service but the ads will get you ninety percent of the way there and make creating your own marketing a much simpler process then use the other ads we have here as source material for future marketing campaigns so you stay on the cutting edge of marketing and continue to dominate your competition in fact your competitors will be scratching their heads wondering where you’re getting all of your terrific marketing ideas and concepts whatever you do don’t give away your secret we created the e-learning marketing system to give you and your business the competitive edge all small business owners need in today’s media saturated world please remember that the vast majority of ads we have in the ad library are already proven and tested and have shown they can produce results this may be the single greatest marketing and advertising swipe file that has ever been made available to small business owners so what are you waiting for start designing your own marketing and advertising campaign with the help of the ad library thanks to the e-learning marketing system we’ve taken the guesswork out of the equation when it comes to create an effective marketing and giving you the ability to not only create your own marketing quickly but to create marketing that will crush your competition and make your business the obvious choice when it comes to buying what you sell use the vast array of tools templates and resources we have here for you you’ll explode your revenue and profits and build a world-class business as you are witnessing through these many video series we have everything on this site you will ever need as a small business owner and it’s as easy to use as point and click and believe me when I say that this is just the beginning of what we have waiting for you our next mini video will continue to follow the same format it will feature another specific strategy design to make you money and grow your business will walk you through it step by step so you not only know where the information is on this site but so you know exactly how to apply it so it works and makes you money in the process so until next time here’s to your success