Lead Generation Experts by Dr. Karl Ruegg

11 Generate All The Leads Your Business Can Handle For Only $97 Per Month by Dr. Karl Ruegg

Posted by Dr. Karl Ruegg on March 7, 2018

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First, Lead Yourself

Posted by Dr. Karl Ruegg on April 13, 2018

Lead Yourself

Here’s the truth you need to know: Your boss is not in charge of you. You are in charge of you.

A few years ago, our humorous son, Jake, came home from preschool and dropped a truth-bomb in our kitchen—one that is still reverberating in my ears today. It was around 5:00 p.m., and I had just walked in the house from work.

I asked him, “Hey buddy, how was school?”

He answered, “Good.” After all, he’s a male. What else is he supposed to say?

He then went on to offer a little more detail. “Hey Daddy, you know what?”

“No, I don’t. What’s up?” “I’m in charge of me.”

Instinctively, I cut my eyes at my wife. My look basically said, “Who is teaching him this garbage?”

Jenny went on to explain that Jake’s preschool teacher makes a huge deal out of that statement. Jake’s teacher cannot make Jake pick up his toys after he’s finished playing with them. She cannot force Jake to eat his food. She cannot keep Jake from hitting Will for calling him a “chicken nugget.” And I had to admit that she’s right. Jake is in charge of Jake.

I have recalled that conversation so many times because the implication of that truth is so powerful for every one of us. It’s not just true for three-year-olds; it’s true for thirty-one-year-olds. You are in charge of you. You are in charge of your emotions, your thoughts, your reactions and your decisions. It’s the law of personal responsibility, because everyone is responsible for leading something, even if that something is just you.

When you’re not in charge, the most common temptation you’ll face is to abdicate responsibility. “If they had wanted me to take responsibility, they would have put me in charge. And since I’m not in charge of everything, I’m in charge of nothing.” But this is dangerous. This attitude is not evidence of a lack of leadership; it’s a sign of bad leadership. Remember, we’re all leaders. You have leadership in you, and if you find yourself abdicating responsibility because you’re not in charge, step one is to recognize it. Step two is to fix it. And that leads us to the second truth you need to know as a leader: When you’re not in charge, you can still take charge.

To put this in the form of an Old English question, “Of what should you take charge?” Great question. For starters, the answer is you. You should take charge of you.

Misplaced Expectations

Too often, I hear younger leaders in our organization say, “I’m just so frustrated because I can’t find anyone to pour into me.” This drives me bananas. I’d rather have my head sewn to the carpet than hear someone complain, “I can’t find someone to pour into me.” If you’re not being led well, don’t pass the buck. Maybe, just maybe, the reason you’re not being led well is that you’re not leading yourself well. Before you go and blame your manager, try applying the wisdom of the King of Pop: “I’m starting with the man in the mirror. I’m asking him to change his ways.” Personally, I can’t read those lyrics without singing in my head.

The point is that your greatest responsibility as a leader is to lead yourself. MJ didn’t have everything right, but I think he had this right. If you want to see change, begin with the person in the mirror.

One of my least favorite conversations in the church revolves around the concept of “going deeper.” Every few months, someone approaches me in the lobby after one of our services. They begin by telling me that I look like I’ve lost weight. I try not to spill the sarcasm everywhere, so I respond, “Well, thank you, but no, I have not. Now, you seem to have a complaint. What concerns you?”

That’s when they drop the bomb. “Clay, I just … I just don’t feel like we’re going deep enough.” Hmmm. Are we at scuba class or are we at church? I’m a bit confused. Have you ever heard that before? “We’re not going deep enough.” The correct response in this situation is a Christian moo. “Hmmmmm. Tell me more.”

I try to have them clarify what they mean. Typically, I’ll ask, “What do you mean by ‘going deep’?” And they say, “Well, I wish we could do a deep dive through the Old Testament.”

So then I go, “Okay, that’s fantastic. I’ve spent a lot of years in seminary, so if you want to do a deep dive through the Old Testament, we could do that. Let me ask you a question first, though. Have you started reading the Old Testament for yourself?”

They always seem to be offended when I ask this, with a look that says, “What does that have to do with anything?”

Well, what does that have to do with anything? Great question. That has everything to do with anything. Why? Because if you lack the drive to start reading the Old Testament yourself, how in the world do you expect someone else to take you on a deep dive through it? Before others can lead you, you must learn to lead yourself. You need to own your desires and ambitions; no one can lead you any farther than you’re leading yourself. Have you experienced the frustration of trying to lead someone who is not leading him or herself well? A teenager, perhaps? It’s maddening. As the adage says, “I would much rather steer racehorses than carry racehorses.”

Steering a racehorse is exhilarating. Carrying a racehorse is exhausting.

It’s easy to blame someone for not leading you well. Resist that urge, own your ambition, and begin to lead yourself.

Faithful with Little

I’ve come close to having this quote by Tom Watson, former IBM CEO, tattooed on my body (Though that would be super weird, I’m sure.): “Nothing so conclusively proves a man’s ability to lead others as what he does on a day-to-day basis to lead himself.”

We live in a time where anyone, at any age, from anywhere in the world, can become famous. Have you noticed that? It’s kind of amazing. I love it and hate it at the same time. From “eyebrows on fleek” to Antoine Dodson of “Hide ya kids” fame or the guy who won a talent show by flipping a water bottle a single revolution and landing it perfectly on a table, instant fame always feels like it is right around the corner. Any one of us is just one post away from going viral and landing ourselves on the “Weekend Update” on Saturday Night Live. That’s pretty cool. And pretty scary.

One thing that is not going viral is what you’re doing to lead yourself. I say this because it’s not sexy. It’s not newsworthy. It might not even be noteworthy, but it’s definitely worthwhile. It’s the discipline of the little things. Every time you’re on time, every time you tell someone you’re going to email a file and you follow through, every time you read something for your betterment, every time you finish a workout or a class, every single time you say no to the impulse buy at Costco, you’re exercising something that will never go viral but is incredibly significant.

Jesus was making a statement about stewardship when he said, “Whoever can be trusted with very little can also be trusted with much” (Luke 16:10), but implicit in what he’s saying is that there’s so much more at stake in how you’re leading yourself than just you leading yourself. With the small choices you make when no one else is looking, when it’s just you and God, you are proving or disproving to him (and to yourself) your future ability to lead others. When a younger leader tells me he is frustrated at not having a voice yet or not having influence yet, the answer I give him is to continue to be faithful in leading himself well. You can never go wrong by making that decision.

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Taken from How to Lead When You’re Not in Charge by Clay Scroggins. Copyright © 2017 by Clay Scroggins. Used by permission of Zondervan. www.zondervan.com

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First, Lead Yourself

Need More Customers? Get Aligned to Generate More Leads

Posted by Dr. Karl Ruegg on April 7, 2018
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Need More Customers? Get Aligned to Generate More Leads

Monday, January 22, 2018 4:47

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From Bad Cold Caller to Authority. How Seth Greene Learned to Generate More Leads For a direct response marketing expert who founded a business that helps business generate more leads, Seth Green had a vert rocky start in business. When Seth asked about his prospects at his sales job, his boss dropped the phone book […]

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Make Money Online Open An E Store

Posted by Dr. Karl Ruegg on April 4, 2018

Opening a​ physical store can cost you​ a​ lot of​ money. Long before you​ start to​ operate your store,​ you​ already start spending considerable amount of​ money on​ store renovations,​ rent,​ business licensing,​ inventories and others. if​ you​ do not have ample capital,​ you​ may not be able to​ keep up with all the​ bills that will eventually pile up.

How can one get rid of​ all the​ expenses connected to​ setting up a​ physical store? Well,​ the​ logical answer to​ that question would be not to​ set up a​ physical store at​ all. Yes,​ you​ read it​ right,​ do not set up a​ physical store. if​ you​ want to​ save on​ cost,​ put up an​ online store instead of​ a​ physical store. the​ good thing about setting up an​ online store is​ that you​ need less amount of​ capital because you​ do not keep huge amount of​ inventory,​ hire a​ lot of​ people or​ pay huge amount of​ money on​ rent.

Can you​ really earn enough money out of​ an​ e-store? Yes,​ you​ can earn a​ lot of​ money from your e-store if​ you​ know how to​ market your goods.

Note that there are millions of​ online stores out there and if​ you​ do not know how to​ promote your website,​ you​ will probably be lost among the​ multitude of​ websites. if​ people cannot find your site,​ then you​ will not earn much out of​ it. Furthermore,​ if​ your website is​ difficult to​ navigate and your payment system is​ difficult to​ manage,​ even if​ people eventually find your site,​ they may not be able to​ buy your goods because your system is​ complicated.

Online shoppers always shy away from sites that are difficult to​ navigate. For most only shoppers,​ trying to​ understand how your site works is​ a​ waste of​ time and they are better off shopping somewhere else. Once you​ have lost an​ online client,​ it​ is​ almost impossible to​ get that client back. if​ you​ really want to​ earn money online through your e-store,​ make sure that you​ keep things simple and user friendly

9 Great Ways to Generate More Leads Using LinkedIn

Posted by Dr. Karl Ruegg on

LinkedIn has a huge pool of potential leads with more than 450 million users worldwide. However, most of the people are still using LinkedIn as an online

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6 Online Lead Generation Strategies That Really Work

Posted by Dr. Karl Ruegg on

6 Online Lead Generation Strategies That Really Work

Lead generation is not the strategy it used to be. Gone are the days where “finding prospects” means going door-to-door (or traveling great lengths) to meet new faces.

Instead, we rely on our ever interactive web space to cultivate potential buyers. Not only does the web make it easier to generate new customers, but also to connect with them more efficiently.

That’s because online lead generation puts the power in the customer’s hands. Ultimately, it allows them to be communicated with through their own preferences.

The trick to succeeding is understanding how to best reach your potential clients. Here are six strategies that will help move you closer to making that sale.

1. Search Engine Optimisation (SEO)

SEO and search engine marketing are the most relevant online lead generation tools. Very few strategies allow customers to find you as seamlessly as SEO and SEM.

Why does SEO work? It’s backed by millions of consumers who turn to the web for information. 81% of shoppers do online research before making a purchase. 60% of these people find the actual product they purchase through a search engine.

Essentially, the need for information is there. Relevant content helps prospective consumers develop a relationship with your brand. They begin to trust your website, as it provides them with useful answers.

Content aside, marketers are also successful with SEM by strategically promoting their products. You can use a variety of paid search techniques to help your page rank higher among other brands.

2. Lead Magnets

Another go-to strategy is the use of lead magnets, which come in the form of free content. The way this works is you offer a free incentive to your reader in exchange for their contact information.

These incentives can range from webinars and eBooks to surveys to free trials. There are a lot of different things you can offer to a prospective customer.

In turn, leads forfeit an email address that can be added to your list of outreach information. Using lead magnets is a great way to see where your client is in their buyer’s process.

You can slowly follow-up after they receive/watch/read the content and build from there. Lead magnets are all about generating a long-lasting relationship with customers, like SEO.

3. Online Lead Generation Through Social Media

Your social media platforms have the ability to lure in new prospects, but only if used properly. The key to social media marketing is having an intimate knowledge of your audience.

You have to understand how and what they react to, as well as their social media habits. For instance, you wouldn’t target a millennial on Instagram the same way you would a baby boomer who’s on Facebook.

If you haven’t already created buyer profiles for your target audience, now’s the time. By focusing on their personalities and their social usage, you can develop a strategy that just clicks. The right message will stick with your follower.

The wrong message? Well, we’ve all heard of a few campaigns that have gone sour. If you want to avoid upsetting or creating ill-feelings for your audience, get to know them.

4. Email Marketing

Many argue that email marketing is a thing of the past, but recent studies say otherwise. This tactic easily translates into the mobile marketing realm, and it also integrates well with other strategies.

If you’re having a sale or new content offering or want to simply promote your blog, email is the way to go. Why? Because it yields a 4,300% return on investment.

Email marketing is little-to-no cost and it reaches the masses. But, if you want the most efficient email campaign, you need to further segment your prospects.

You shouldn’t just blast 1,000 subscribers with the same message. Target individuals based on where they’re at in their buying process. You can use a few key identifiers to discover just how close they are to making a purchase.

5. Website Optimisation

Like social media, your website has the opportunity to be a money-making machine. There are some key aspects of your website that should be optimised for online lead generation.

Whenever you publish new content, make sure it includes a page title and a meta tag. Also, the integration of keywords is highly important. You have to do research and see what will make you stand out in the search engine world.

There are a lot of easy ways to optimise your site, from creating listings to entering directories. You need to register your site through Google My Business or Bing Places For Business.

Regular site maintenance is imperative, to avoid page crashes and other errors. If a lead stumbles onto your page but can’t access what they’re looking for, they’ll leave immediately.

6. Blogging

Blogging can certainly be used as a lead magnet. But, it plays such a large role in online lead generation that it needs to be mentioned separately.

Blogging rose to prominence at the turn of the 21st century, as a tool to share thoughts and information. The same concept applies, even in a commercialised setting.

You can provide a wealth of information to your audience through a blog. But, you do have to create content that’s of value to a reader. Luckily, that’s not as hard as it may seem.

Find topics related to your industry that you can discuss more in-depth. Don’t just take a stab at what they’re looking for- do your research.

Once you create quality content, make sure to promote, promote, promote. Share it on your social media pages and include it in that email blast.

Let’s Wrap This Up

The world of digital marketing is quite complex. But, the right tools will help you find success in ways that you never expected.

If you’re looking to create effective web strategies, you’re in the right place. We specialise in a variety of digital services that are driven by results.

Don’t hope for the best with your digital strategy- make sure what you’re putting out sticks. Contact us today to learn more about our solutions!

 

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