Lead Generation Experts by Dr. Karl Ruegg

Attention Business Owners: Are You Struggling With Marketing?

Posted by Dr. Karl Ruegg on March 13, 2018

Video Transcript:

Are You Struggling With Internet Marketing? Are you a struggling business owner who is seeking professional help in the areas of marketing and sales leads? Tired Of The Affiliate Marketing Hype? Are you sick and tired of the hype, promotion and wild claims of instant riches made by many of today’s so-called sales leads professionals? Looking For Internet Advertising Help? If you’re looking for professional help and expertise without the non-stop B.S. and ridicules claims then let us provide you with the resources and support you need to generate free leads you want. Generate More Leads Online! We help small businesses world-wide learn what it takes to generate more leads and attract more clients. Proven and Tested Internet Marketing Strategies We can provide you with proven and tested strategies and tactics that will eliminate any short term cash flow problems you may be experiencing and then help you build your business so it reaches its maximum potential.

VIP Group Coaching Teaches How to generate leads And to make sure you know exactly what to do and when to do it, we offer VIP group coaching sessions every week. Where you will learn proven strategies and tactics from the top sales and marketing experts available today. Let Us Prove Ourselves With Free Leads But do not just take our word for this let us prove that we can do exactly what we say. We will show you the 3 biggest lead generation mistakes small businesses make and how you can overcome them all.

Generate All The Leads Your Business Can Handle For Only $97 Per Month

Posted by Dr. Karl Ruegg on March 7, 2018

Generate All The Leads Your Business Can Handle For Only $97 Per Month…

The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created…

We created this program with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses for only $97 a Month…

Nationwide Advertising

Posted by Dr. Karl Ruegg on March 23, 2018

VAB Taps Leff To Head Marketing & Communications 03

Posted by Dr. Karl Ruegg on

VAB Taps Leff To Head Marketing & Communications – 03/09/2018

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Integrating and automating email marketing and your website

Posted by Dr. Karl Ruegg on

If third time’s the charm, why not a fourth piece related to email marketing?! (You can check out the last few here.)

This time, though, we’re going to relate email to your website. As in, how can you get more out of your email marketing and your website? By integrating them with one another and automating processes between them.

You most likely have heard plenty recently about the trend in marketing toward automation, and you may find the term a bit scary. (The ‘bots are coming to take all of our jobs, after all.) But while I wouldn’t want to be, say, a factory worker where robots are already replacing humans on the assembly line, marketers are safe (for the moment) because marketing automation is designed to allow us to do more in less time. Here are a few examples of automation that help your email marketing and your website work together.

Capitalize on their interest

Let’s say you send your email newsletter out monthly. On the first Thursday of the month, to be precise. What happens to the subscriber who happens to opt in on the first Friday? He or she is interested enough in what you have to offer that they’re willing to make room for you in their (undoubtedly) crowded inbox, and you ignore them for 29 days. Not good.

To avoid that unfortunate possibility, you can set up an automated welcome message that gives new subscribers something they can’t get any other way and invites them to dig a little deeper while their interest is high. You can even segment this and tailor the welcome message to their interests. Don’t waste the opportunity with an email that says, “Welcome. Thanks for subscribing,” and nothing more.

Content gating

If you’ve ever gone to a website, found an interesting report or worksheet or other piece of information being given away for free in exchange for your email address, you’ve seen a very simple form of automation. Rather than a marketing intern waiting around for those emails to come in so they can immediately respond with the link to the report or white paper, the process is automated. Your email address is fed from the marketer’s website into their email system where your name is added to their marketing list and their PDF is sent to your inbox.

Lead scoring

In more advanced systems, that same content download might have your email address added to a CRM system that tracks what content you’ve consumed and evaluates your potential as a lead. After you’ve consumed a certain amount of content – or even certain pieces of content – you reach a threshold where a different kind of offer is made, or a different kind of contact is attempted.

Progressive profiling

That consumption data is useful in another way, as well. It can help chart the next touchpoint. Put another way, why send out a generic email that offers everyone on your list that same white paper, when some portion of your list has already downloaded that paper?

Instead, if your website, email tools, and CRM are integrated, you can offer content that is designed to appeal to prospects as they progress through their buying journey. (The content you offer should follow their growing knowledge as they learn more about the problem they’re trying to solve and the range of available solutions.)


Few people will sign up for your email newsletter with no intention of reading it, but priorities change and plans are put on the proverbial backburner. These folks may still have high odds of converting in the future, so it’s worth using automation tools to re-engage with the subscribers who haven’t opened or clicked on an email in some time. You may wind up needing to cut them free if they really are no longer interested, but even that’s a good thing, as it keeps your list numbers honest. (A list of many millions of subscribers may make you feel good, but if none of them are actually reading your message, you’re not winning any business.)

And that’s what marketing automation and integration are meant to do – help you win more business by creating a personalized experience for prospects in much less time than you could working manually.

The post Integrating and automating email marketing and your website appeared first on Biznology.


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